Innovative Content Tech Continues Hot Streak With $4m Investment In Affinio

Deep-learning based social-affinity startup will focus on global growth and continued R&D

HALIFAX, Nova Scotia--(BUSINESS WIRE)--Affinio, a fast-growing marketing intelligence platform, today announced a Series A investment of $4 Million, led by venture fund Whitecap Venture Partners. Build Ventures, Affinio’s seed investor, also participated along with Social Starts, BRaVe Ventures, and several angel investors. The financing will be used to fund Affinio’s on-going global expansion and continued development of its proprietary, deep-learning based social and content affinity technology. Joe Catalfamo, Partner at Whitecap, will join Affinio’s Board of Directors.

“Joe Catalfamo is a key addition to Affinio’s board of directors”

“The challenge of accurate and effective customer targeting is being won through new and highly-intelligent approaches to segmentation and characterization,” said Joe, who served as a Director and early investor of social media monitoring platform company Radian6 (acquired by “In this context, Affinio’s rapidly growing customer base and measurably impressive results for brands and agencies shows unusually rapid market traction for its unique content-driven approach.” Whitecap Venture Partners is an early stage venture capital fund investing in high growth companies.

“Joe Catalfamo is a key addition to Affinio’s board of directors,” said Affinio CEO Tim Burke. “We look forward to leveraging the knowledge and experience of the Whitecap team as we continue our rapid growth and advancement of our graph technology.”

Early adopter, BBC Worldwide EVP Insights David Boyle said "Affinio is the most exciting thing I've seen in ten years of looking into social data and the only one that's genuinely insightful."

Founded in 2013, Affinio allows clients to understand their customers as people by leveraging the social graph. Through identifying interest-based communities that naturally exist in your audience, users can further understand the culture of these data-driven personas through what they like, the content they consume and share, and how they communicate. This allows Affinio’s customers to take an empathetic approach to how they identify, target and build relationships with their customers.

Since officially launching the platform in October 2014, Affinio has experienced double-digit monthly revenue growth and is now one of the industry’s leading marketing intelligence platforms.

About Affinio

Affinio is a marketing intelligence platform that leverages the social graph. Clients, such as BBC Worldwide, SABMiller, and L’Oréal, are able to understand their customers by identifying data-driven personas that naturally exist in their audience leading to better paid and owned content strategies.

The company’s proprietary algorithms analyze the social connections that exist within any audience, then groups individuals into tribes of people with similar interests and passions. Clients use Affinio to build data-driven buyer personas, win new business, and create data-driven content that resonates with their ideal customers.

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About Whitecap VP

Whitecap Venture Partners is a diversified early stage venture capital fund investing in high growth companies across three verticals: Information and Communications Technology (ICT), Med Tech and Food Tech. Its team of operators and investment professionals partner with entrepreneurs in verticals where they have deep domain expertise and can bring significant operational and strategic value to companies. Whitecap Venture Partners began as the Venture Capital arm of Whitecastle Investments Ltd., a family office operating in Toronto. Additional information is available at