The new division, which will be charged with generating programming with an eye on social-friendly fare, will be led Jen Kavanagh, who previously worked in digital media at NBC Universal-owned cable network Oxygen.
“Our aim with Brave Story Ventures is a configuration of how we use social insight and other audience insight to identify ideas, to map out the development of great ideas and also to map out the audiences we think are most likely to gravitate toward them,” Kavanagh said.
Kavanagh, who was named President of Brave Story Ventures, felt that the demand for content signaled the perfect time for Brave Media Ventures to create this new arm.
“There’s never been a greater demand for great content than now,” Kavanagh said. “We also know the buying market has grown dramatically. Not long ago it was primarily networks and cable networks that were buying content. Now obviously you can add the entire OTT landscape to that equation as well as brands.”
Brave Story Ventures, which signed with United Talent Agency for representation in all areas, will have three projects in development at launch: “Clarence B. Jones: I Know Who I Am,” the story of the trusted adviser and attorney to Martin Luther King; “Foodstock,” a show that pairs celebrity chefs and musical artists to honor those that combat hunger with food, fun and music. “Foodstock” is from Michael Simon, the creator of VH1’s “Storytellers and director of MTV’s “Ridiculousness” partnered with TV host and multiple award-winning chef Michael Voltaggio. The third show is “Ella the Engineer,” about a 12-year-old computer coder.
“We’re not just producing docu-scripted series, there is going to be lots of ancillary content,” David Beck, co-founder of Brave, said. “Lots of stories that we’ll be able to put out on social. We’ll be able to gather live insights about the various interests people have around this content. That will then help to inform both the storytelling, the way we reach out to various audiences and ultimately how it becomes packaged. It becomes one more input to a great creative process.”